THE MOST IMPORTANT ATTRIBUTES OF A NEW BRAND NAME FOR A PRODUCT OR SERVICE by Dave Dawsey It’s NOT Being Memorable or Unique! The…
INTRO TO NAMING THOUGHTS & STRATEGIES THE PRODUCT NAMING DISTINCTIVENESS SPECTRUM by Dave Dawsey What is the Wobble Naming Distinctiveness Spectrum? If you have read…
SECOND EDITION by Eli Altman My General Thoughts on the Book This is a good product naming book, you just have to get past the odd format and excessive use…
Brand Naming Tips & Trade Secrets by Neil M. Brown My General Thoughts on the Book This is a decent product naming book. It provides a lot of good realistic…
HOW TO CREATE BRAND NAMES THAT STICK by Alexandra Watkins My General Thoughts on the Book This is one of the best product naming books I have read. Generally I…