SECOND EDITION by Eli Altman My General Thoughts on the Book This is a good product naming book, you just have to get past the odd format and excessive use…
Brand Naming Tips & Trade Secrets by Neil M. Brown My General Thoughts on the Book This is a decent product naming book. It provides a lot of good realistic…
HOW TO CREATE BRAND NAMES THAT STICK by Alexandra Watkins My General Thoughts on the Book This is one of the best product naming books I have read. Generally I…